Christy Villasenor: Welcome sequence revamp to increase email replies

“I felt taken care of even before I received an initial draft of anything.”

The Challenge: Not become another piece of junk email in people’s inbox

Christy Villasenor is a multi-certified coach and strategist - Certified Life Coach, Certified Master Marketer and Certified Dubsado Specialist - currently making her impact in the world by helping spoonie women find their productivity and motivation through self-discovery and mindset strategies.

She knew she needed to update the copy in her welcome sequence but it kept getting pushed down her list of priorities. With client work and other creative pursuits on her plate, she struggled to make the time to sit down and write it herself.

She bought templates in the hopes that they would save her time and finally get her going on this project. However, they only collected dust in her inbox (been there!)

She knew that she wanted a welcome sequence that represented her brand, and to increase the number of replies she got from her new subscribers.

In a biz-retreat to plan out her own business, Christy worked out that the place she needed support was from an experienced copywriter and reached out.

The experience of working with me

“Juliet was by far the most personable, and I felt that she would really grab my voice/where I wanted my written voice to go. The questionnaire she sent me made me feel even MORE confident in my decision...”

I understood that Christy wanted to build a deeper relationship with her subscribers with the next sequence, to better represent her, and encourage her subscribers to start conversations with her – not just sit in their junk folder. 

To do that, we first walked through an in-depth questionnaire and onboarding call which allowed me to understand her brand and her message.

“It was just filled with deep-dive questions that no one has asked me before when doing copywriting for me.”

This allowed me to craft emails that not only reflected her voice, but of course included gifs that represented her fun personality. Because of this, her subscribers quickly warmed up to her and she started receiving significantly higher replies!

When asked about how she felt about the copy, Christy said, 

"Juliet has helped me get copywriting done that I have been putting off, in the voice that I wanted, AND has impeccable choices with gifs that I would have picked myself. It's like she is IN my own brain!" 

Why I loved this project

Christy is an IDEAL client! She’s incredibly talented, creative, and is passionate about helping her clients. I love that she prioritizes building meaningful relationships with her subscribers and prospects over just looking at them as numbers. She also wants to show up as herself in her copy and be authentic – and that’s always a win in my book!

For all of these reasons, this project was a lot of fun for me. With my signature in-depth clients experience, the ICON framework, and ridiculous commitment to help you unleash your inner celebrity, I shine in projects where your copy showcases your voice and personality. 

Get in touch

Feel a little jealous of Christy’s increased conversations? You can have that, too! If you’d like to see if revamping your welcome sequence should be your next copy project, get in touch here.