“She was able to take the brief and run. And in the agency world, that’s a must.”

The Challenge: Not enough hands!

The Cargo Agency helps some of the world’s best-known brands align and integrate their mission, objectives, and growth plans with meaningful, measurable B2SB initiatives.

They were getting swamped with enabling large enterprise companies to connect with their small to medium-sized customers.

Despite having a fully staffed copy team, they needed an extra set of hands to write blogs for one of their Fortune 500 clients.

According to Associate Creative Director Cara Sinicropi, my “bend for research and the ability to meld informative education alongside a compelling narrative” made our work together a great fit!

The experience of working with me

“Juliet was *the* writer for the task. With a great conversational voice, a bend for research, and the ability to meld informative education alongside a compelling narrative, Juliet is truly a pleasure to work alongside.” 

To write their blog posts, I researched their client’s brand voice and needs, which gave me a clear understanding of what they needed to connect to their audience.

Having clear briefs and excellent feedback from Cara also helped me ensure it 100% reflected the client’s brand and expertise.

Eight blogs later, their Fortune 500 client had a handful of content to publish that they loved!

Why I loved this project

Writing for a Fortune 500 client is always a flex, but the real joy was in working with Cara and getting a glimpse into Cargo’s beautiful company culture! I’ve always admired this company, and I feel super honored to have worked with them.

Get in touch

Don’t worry, you don’t have to be a Fortune 500 company or agency to work with me! If thought leadership is on your list, get in touch here to see if we’d be a fit to work together!