“Once we got on the phone, I knew we would work well together!”

Diane O’Connell changes the way organizations think about benefits. As a wellbeing reinvention strategist and speaker, she helps professional services organizations bridge the gap between individuality and productivity through holistic benefits, leadership coaching, and talent coaching that goes far beyond typical 401k and insurance packages.

The Challenge: Chat GPT and DIY-ing not producing desired results for website copy

Diane and I met through my girl Henna Pryor and had discussed a few potential copy projects. Her immediate goal was to create a cohesive site that spoke clearly to her target audience.

Before working together, she had tried Chat GPT and writing her own copy but found the DIY approach to be time-consuming and frustrating.

I was eager to learn more about Diane’s world, help her connect with potential prospects, and leverage her personal experience on her website.

The Solution: Working with a pro to create clear, cohesive website messaging

“Juliet is awesome! She is creative, has a great process, and has clear deadlines. If you need copy, she is the one to go to.”

Following my signature process, we started with the ICON Assessment - my fun set of questions that uncovered more of Diane’s personality and helped me learn more about her business.

In our 90-minute kickoff call we delved deeper into Diane’s experiences as an attorney, mediator, and mental health coach amid struggles with anxiety.

From there, I created a messaging guide to highlight what her clients expect from working with her, how she can help and produce results, and the outcomes they can look forward to by reinventing their benefits.

Once we aligned on the messaging guide I fleshed out the first draft of her website copy and sent it over! It always goes so much faster when we start with messaging.

After two rounds of revisions, Diane walked away with updated and targeted copy on her Home, About, Services, and Contact pages.

Reflecting on our time together, Diane said, “I can use my website as a go-to reference when people want to know more about my services and who I am.”

Why I loved this project

Although I’ve grown up in Greenville, SC, I like to pretend I’m a Jersey girl at heart given my mom’s side of the family is from NJ. Diane being a Brooklyn girl made me instantly drawn to her and she unpacked a ton of fun stories!

I also love her for passion mental health and transparency when sharing her story professionally. Diane doesn’t shy away from complicated topics, which impresses me big time!

Get in touch

Are you feeling the stress of DIY-ing your copy, too, even with some help from AI? Let’s connect and make your website project a lot more fun.

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