Brandon Aguirre - The ICON Package
“[Juliet is]...a quick study and has this amazing capability of shapeshifting into an SME for any industry.”
The Challenge: Building momentum with personal content
Brandon Aguirre, sales leader at PIIB, wanted to build more personal connections through LinkedIn and establish his place as a thought leader in the industry. Considering he’s in sales, it’s no surprise that Brandon is already super energetic and makes friends fast — but personal branding online can be a bit tricky, so we talked about working together.
Y’all know I don’t typically work with corporate professionals (I stick to the solopreneurs), but I could tell Brandon was willing to put himself out there and had a great sense of humor. He passed the vibe check, so we started working on his personal brand!
The experience working with me: ICON Package edition
“Juliet is so fun to work with and has the perfect personality to be able to capture her clients’ voices.”
The first thing we did to kickoff Brandon’s ICON Package (my signature offer for personal branding) was the ICON Assessment, a fun set of questions that helped pull out all the fun stories Brandon had under the surface.
I got to know his personal background and think through how he could share these stories in a professional environment. From there, we had our strategy call and talked through some of these stories and his goals for thought leadership.
We uncovered a lot from his former life as a rapper (I told you he passed the vibe check!), to how he now helps independent insurance agents maximize their revenue with PIIB.
“She helped me fine-tune my personal brand and jump-start my blog, for which I’m so very grateful.”
His ICON Package also came with a LinkedIn refresh in which we optimized his profile for conversion, conducted a complete audit of his online messaging, outlined about 20 content ideas we sourced from his strategy call, and created 2 thought leadership articles to help independent agents make the right moves when choosing an insurance agency network.
Brandon now has a clear blueprint for content strategy and a better understanding of how to make his writing more impactful to his audience. I can’t wait to see him grow as an ICON and dominate LinkedIn!
Why I loved this project
Simply put, Brandon is good people. I love uncovering people's backgrounds and helping them connect personal stories to their professional lives, especially when they’re cool to begin with.
I also loved his company's support for his personal growth and their clients! It was a joy to help Brandon kickstart some new things, and I know his audience is going to learn so much from Brandon.
Get in touch
Want to be the ICON of your industry? Check out the ICON Package and hit me up! I’d love to help you establish more personal connections through your marketing.